What local market conditions in the host country need to be evaluated in making market entry decisions? Think about risks as well as benefits. Share a real-world example of a firm that has managed these conditions (or not) and whether they were successful.
When entering a new market, most companies rely on a partner in the host country to provide expertise about the local market along with access to other local channel members. The success of this partnership is very important. What should a company look for in selecting international intermediaries?