1. Provide an overview of the Kellogg company talking about what the company does well and what they can approve upon. focus on porters 5 competitive forces that shape strategy.
2. Specify the objective of the firm or unit of analysis
3. Evaluate the Five Competitive Forces that Shape Strategy
3.1. Threat of Entry
3.1.1.Develop hypotheses and/or alternative solutions
3.1.2.Specify research/evaluation procedures
3.1.3.Obtain appropriate information and conduct evaluation
3.2. Threat of Substitutes
3.2.1.Develop hypotheses and/or alternative solutions
3.2.2.Specify research/evaluation procedures
3.2.3.Obtain appropriate information and conduct evaluation
3.3. Bargaining Power of Suppliers
3.3.1.Develop hypotheses and/or alternative solutions
3.3.2.Specify research/evaluation procedures
3.3.3.Obtain appropriate information and conduct evaluation
3.4. Bargaining Power of Buyers
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