Researchers conduct studies on; business, economics, marketing, science, psychology, sociology, or technology issues.
Regardless of the field of study, qualitative and quantitative methods are the two primary ways of conducting research.
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Majority of the researchers are not aware of the difference between these methods of research. Some mistakenly interchange the two terms.
The following are some of the differences between qualitative and quantitative studies:
1. Purpose
The aim of the study determines the method that our online essay writers will use.
Qualitative research is investigative in nature. It is intended at finding facts to provide a detailed and complete description of the issue under study.
Quantitative research seeks to explain the observed phenomenon. It achieves this by counting, classifying characteristics, and using statistical methods to justify the findings.
2. Usage
Qualitative research is ideal for the earlier stages of the study. It provides preliminary findings of the research topic. Thus, the researcher knows what to expect in the investigation.
Quantitative research is best for the later stages as it gives a clearer picture of the matter.
3. Type of Data for Academic Essay writing Services
Qualitative data is non-numerical in nature. Typically, the data is expressed in words from the interviews and focus group discussions. Videos, pictures, and objects from direct observations. It can also include notes from content analysis.
Quantitative data measure values or counts which are usually expressed in numbers. It includes measurements or counts from questionnaires and surveys.
Both of the data is presented figuratively. While graphs are used to present qualitative data, tables are utilized in discussing quantitative data.
4. Data Collection Instruments
Our online essay writers use different tools when collecting qualitative or quantitative data.
They use interviews, direct observations, focus group discussions, content analysis, narratives, and archival research to collect qualitative data.
Surveys and questionnaires are mainly used to gather quantitative data. They can also use measurements and others tools used to gather numerical data.
5. Approach
Qualitative research is subjective in nature. It seeks to understand the reasons behind certain human behavior. Personal feelings, opinions, and emotions may influence the researcher while undertaking the study.
In quantitative studies, the primary intention is to seek measurements to answer the research question. This eliminates the chances of personal biases influencing the researcher.
Which Method is Best for Research?
None of the research methods is better than the other. Each method has its strengths and limitations.
The aim of the study determines the method of research. If the investigation seeks numerical data to answer the inquiry, then use quantitative research.
In contrast, if the study seeks to explain why a particular event occurred, then use quantitative research.
These methods are also complementary and some studies need the use of both.
Our academic essay writing services consider both methods before commencing the study.
Please visit our blog for more insightful information on qualitative and quantitative studies.
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