Paper instructions:
Title: The title should include the name of the selected company. Make the title count. •Abstract: Include a practitioner abstract, which is a description of the issue, urgency, firm, and sector. Include a “so-what” statement; for example, provide some sense of why this case is valuable or topical. •Introduction: Define how your selected company integrates its marketing communications tools and promotional activities into its overall marketing strategy. Continue reading
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