Credit: thenextweb.com
Marketing is a term that is often used by many businesses. It IS a key part of our business structure. Businesses that satisfy the needs of customers and build relationships with their customers will do well in the long term. Please discuss marketing from a ‘creating a relationship’ perspective. Continue reading
Credit: selleressentials.com
After 82 years in existence, Hostess took action to liquidate the company after disagreements with worker unions. The company filed for bankruptcy in January 2012 and, as a measure for restructuring the company, reduced employees’ wages and increased health care costs. As a result, employees became discontented with their work situation and commenced a strike. The company claimed it could not maintain production with so many workers on strike. When Hostess could not come to an agreement with one of the unions, the company announced it was shutting its doors for good.
Although the strike may have been the impetus for the immediate liquidation of Hostess, this is not the only reason the firm has been struggling. Failure to adapt to changing consumer tastes has dwindled sales of the snack cakes over many years. Continue reading
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