Find an advertisement that seems geared towards gender to use as an example and discuss it in relation to either Craig or Tolentino’s arguments. Take a position regarding your assertions and support your argument with excerpts from and subsequent discussion of the article and by using the ad you’ve chosen as a representative.
Continue readingDay: April 8, 2020
Thomas Hine examines the relationship between product and image in his works. Using Hine’s examination of the image, consider how your ad illustrates the complex relationship between the product, how it is packaged and the image it is trying to convey. Consider that every product—from clothing, to cars, to laundry detergent—is packaged in some way to make it appealing to the consumer. Your ad may not be for something that is conventionally packaged (in a box, for example), but its image is carefully constructed. How is the product in your ad packaged?
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