Thomas Hine examines the relationship between product and image in his works.  Using Hine’s examination of the image, consider how your ad illustrates the complex relationship between the product, how it is packaged and the image it is trying to convey.  Consider that every product—from clothing, to cars, to laundry detergent—is packaged in some way to make it appealing to the consumer.  Your ad may not be for something that is conventionally packaged (in a box, for example), but its image is carefully constructed.  How is the product in your ad packaged? 

How does this packaging illustrate the relationship between product and image?  Is the package promising a concept to the potential consumer that might not be fulfilled?