The current review is a critical evaluation of the company’s new business opportunity for selling bottled water as well as the marketing opportunity in marketing the new product through social media. Together, the process will contribute to the informed decision-making of organizational strategy. The literature by George and Desmidt (2018, p.133) highlights the criticality of collecting and exchanging information to make informed and qualitative decisions. A rational planning practice for decision-makers in whatever capacity is to inject information relevant to decision-making into the decision-making process to improve strategic decision quality. The rational model of decision-making is systemic (step-by-step) and relies on facts and informational analysis to arrive at a decision. Ultimately, the choice of a strategy depends on what the decision-maker perceives to have the most benefit as opposed to cost (Uzonwanne, 2016, p.3). Ideally, the goal for any business is to maximize the value of outcomes, while reducing the risk and inherent cost associated with the strategy.

Continue reading