Identify a product that has significant meaning to you – specifically, a product that you have brand loyalty towards and answer the following questions:Think back to when you learned about and adopted this product. Explain where you would have fallen within Rogers’ Diffusion of Innovation Theory.
Think about this product today. Where does it fall within the Product Life Cycle? Explain your rationale.Think about this product compared to similar products:What is this product’s brand and positioning statement ? What is its branding strategy ? Why are you loyal to this brand? What type of emotional connection or ownership do you feel towards this brand? What (if anything) would cause you to switch to a different brand? Continue reading
Category: Economics (Page 44 of 50)
The senators and representatives who make up the legislative branch each have different agendas, priorities, and policy initiatives that they wish to usher through the public policy process. It is clearly not easy for any one member of Congress to have laws enacted to suit all of his or her policy priorities. In fact, very few bills proposed in either the House or the Senate ever become law. This week’s Learning resources help explain just why a fraction of these proposed bills are actually enacted. Therefore, the prioritization of public policy is an extremely important part of the inner workings of the legislative branch.
The process by which those priorities are organized is often the result of compromise, conflict, and outside pressure both from the president and rulings from the federal courts. Continue reading
In this Paper, you will be building two stories by considering and analyzing both stories. You will be developing a comparison/contrast paper that focuses on bringing in appropriate material. Your thesis statement should include the stories and the theme. The theme of both stories will be: Courage.
After reviewing the above materials, develop a thesis and outline for this Paper. You will include two short stories: The Open Boat & The Signal Continue reading
Reproductive rights remain a controversial issue, not only in the United States, but in many countries around the world. Although formal laws address this issue at the federal and state levels, it would be shortsighted to view this conversation as occurring only within the hallways of government. In fact, perhaps no issue has galvanized more stakeholders in recent times than reproductive rights. Institutions, religious groups, grassroots organizations, women’s rights organizations, and international bodies such as the United Nations have weighed in on reproductive rights around the world. Continue reading
Compare and contrast the 2 major paradigms we’ve used to look at decision making & judgment so far: rational theories (e.g., expected value/utility) and more descriptive theories (prospect theory and others). Discuss the tenets and the major implications of the theories. What are their major advantages and limitations’ Which is the most influential’ Why’ Can they be reconciled’
Which heuristic or bias do you feel has the biggest impact on practical decision making’ Why’ Why does the heuristic or bias you’ve chosen occur’ Compare it to some of the other well-known heuristics and biases. Discuss the implications of your choice for at least 2 different types of decision making such as personal, group, managerial, political, parental, consumer, etc. Continue reading
Develop a psychological case analysis portfolio of a company or non-profit organization. You will apply the cumulative academic knowledge from this course to a real-world scenario. The portfolio will give you a professional work sample that can be presented at a job interview or referenced in a doctoral application. You should include illustrations drawn from print marketing, video/advertising clips, company website pages, interviews, evidence of viral marketing via social networking sites, news clips, annual report finance data, etc. Continue reading
Think about recent mass shooting events that were in the news in the last year. Such tragic events send shockwaves through communities and impact the country as a whole. In a 3 page paper, write about the unique challenges that survivors of a mass casualty (mass shooting) experience. What might be challenges to a victim advocate working a case of this magnitude and how could an advocate address these challenges Continue reading
Focus on the important events and history markers shown on the animated leadership timeline, Origins of Leadership. Think about how leadership has been impacted by history and has evolved. Think about how leadership might be viewed differently outside of the United States. Find three examples of leaders from different parts of the world and who are also from different eras: Continue reading
Please watch the movie “Selma” and write a paper by following the instructions below. This is a film that gives you some historical background about the struggles to gain the right to vote, and the struggle for legislation to protect every person’s civil rights. The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were foundational to expanding the protection of civil rights to all people,especially African Americans. Continue reading
Why is power such an important concept in understanding employment relations? Critically evaluate the ways in which employees can increase their power at work.
Assessment Criteria- Students will have to choose ONE essay topic. Essays should be thoroughly grounded in the literature, use appropriate theoretical concepts, provide illustrative examples where appropriate, and evidence of a well-constructed and argued piece of work. Continue reading
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