Category: Marketing (Page 15 of 51)

Bertollini Case Study

Credit: store.hbe.org

After going through the Bertollini Case, identify and sort through the relevant facts presented in a case; what do you know so far?  Who is the actual client? What is actually happening here?  How can you know for sure

1.Identify the problems and issues that arise in a case. What has changed in the Bertollini’s situation, to bring them to your office? What needs to be addressed in order to improve the situation?

2.  Identify the positive based aspects of the situation. What has gone right so far? What positive elements exist in this situation that can help you in your work with the Bertollini Family?

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Fair Trade USA

Credit: linkedin.com

What important strategic shifts did Fair Trade USA make over its history, including in more recent years? What key pressures did Fair Trade USA face, and continue to face in recent years?

Should Fair Trade USA offer its supply chain assessment without requiring companies to use its label? Or should it insist on certifying only companies that use its label (either for products or ingredients)? Explain your reasoning.

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