Category: Marketing (page 2 of 16)

Implementing Organizational Strategies Successfully

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A firm’s strategy is only as good as its implementation. Describe the organizational requirements for a successful execution of the strategies you recommend, including organizational structure, management control systems, and compensation policies. And how to implement the recommended strategies. Continue reading

The Plight of Africans in The Middle Passage

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After studying “The Middle Passage” from Olaudah Equiano’s autobiography, comment on the lack of communication between the captured Africans and the crew of the ship. Be sure to mention the emphasis on the Africans’ wish to die rather than live in slavery and the details Olaudah chooses in describing the journey that might explain the reason for their wishes. Continue reading

SAMPLE PAPER: BUSINESS INNOVATION

BUSINESS INNOVATION

Introduction

The proliferation of the internet and the spanning out of globalization has led to an increased business presence in industries and markets. The result has been the constant saturation of the said markets. Consequently, it has led organizations to develop newer ways through which they create newer value propositions for the business and its customers. Also consistent with these trends is the shift from a focus on the supply side of a business offering to customer demand dynamics. According to Teece & Pisano, companies can no longer depend on the accumulation of technological assets to hold a considerable competitive advantage in the market (1994, p.1). Organizations now have to adopt dynamic capabilities to make sure that they capture value wherever they can find it. The shift requires the consideration other elements such as the timely response to rapid and flexible product innovation, together with an adequate management capability, for example, to coordinate and utilize the internal and external competencies efficiently (Teece & Pisano, 1994). These capabilities rest on the potential of the resources, processes, and values in an organization, as they determine what it can or cannot do and the sorts of innovations the organization can embrace (Christensen & Overdorf, 2000). In light of this, a competitive advantage is now only made possible by the exploitation of both internal and external firm-specific capabilities, and also the development of new ones. The interaction of all these factors is what represents a firm’s innovative capability. The following article discusses a business innovation that relies on a different organizational element other than its technological aspects. The discussion employs the Bottom of the Pyramid theory by C. K. Prahalad. Continue reading

To You who Would Wage War Against Me

Credit: classicalpoets.org

Identify one of the Essential Questions the poet explored in the poem:To You who Would Wage War Against Me. To what degree can an individual’s choices and actions influence the direction of his or her life? Why is it important to be responsible to others on a personal, local, global, and digital level? What does it mean to be successful, and what role does failure play? How does an individual’s perspective of, and response to, a crisis define him or her? Continue reading

Family Dynamics in the Movie “Boyhood”

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What are the family dynamics in the movie “Boyhood” and how do they influence the development of Mason and/or his sister, Samantha?  Continue reading

False Confessions & Mental Impairment

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Start off the paper by giving the example of Edgar Ellen Poe’s short story “The Tell Tale hearts” – use the confession of the protagonist and relate to the topic of this research paper and then get into the paper by touching upon the thesis etc. You must talk about how mental impairment leads to false confessions, why people give false confessions. Continue reading

Comparing Two Works of Art

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Choose two works of art or architecture to compare in this paper. Both works must be of Western origin (i.e. European, North American) and fall within  c. 1300 CE – present time frame . One work must be from a textbook , the other must be from an outside source (search museum websites, or check out ArtStor for ideas). Continue reading

Differential Association Theory

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Discuss the pros and cons of the Differential Association Theory. Explain how it works and what the benefits are. What are the downsides? Use 12 peer-reviewed sources since 2000 that have analyzed the theory discussing how it worked for them or how it didn’t work. Continue reading

Thomas Paine’s Rights of Man

Credit: readthespirit.com

Analyze the work of Thomas Paine, “ Rights of Man”.  Argue for one point (a theme or claim, an interpretation of an image, a characterization, etc.) that spoke to you in the work and with which you are intrigued. Explain how such is brought out in the work. Tie it in to ideas of importance in the era in which the work was written.

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Utilizing & Leveraging SEO & SEM for Content Marketing

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Taking into consideration any particular website of your choice, discuss the differences between on-site and off-site SEO strategies that you think they should take.  Continue reading

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