Strategic Management

1. Academic level – Masters
2. References – min 12 Academic References; 2 of which must be from the key textbook (Exploring Corporate Strategy)3. This assignment will be segregated into 2 tasks:
a) Task A:
Present a table that provides a brief description and key references of concepts and tools with respect to Environment Analysis.
b) Task B:

By applying Porters Five Forces to the case, supported by table(s) and/or figure(s) including supportive data from other sources, critically answer the following questions:
o Within the context of the case study how attractive is the Advertising Industry?
o Critically review what if any of the Five Forces are liable or subject to change.

Note: It is important to use both academic and non-academic citations in the assignment, and provide a complete reference list at the end of the assignment. The context of the paper should rely heavily on appropriate table(s) and/or figure(s), in terms of content rather than aesthetics.