There are more media choices available today to ordinary citizens than ever before. In fact, in the United States and in many other nations, citizens are dramatically decreasing the amount of time spent consuming news through traditional media, such as nightly news broadcasts and daily newspapers. Instead, citizens are dramatically increasing the amount of time spent on a vast array of alternative news resources. Therefore, media outlets—whether on television, in print, or on the Internet—need to digest often-complex policy issues into small snippets that can be understood and communicated in a short amount of time.
Identify a product that has significant meaning to you – specifically, a product that you have brand loyalty towards and answer the following questions:Think back to when you learned about and adopted this product. Explain where you would have fallen within Rogers’ Diffusion of Innovation Theory.
Think about this product today. Where does it fall within the Product Life Cycle? Explain your rationale.Think about this product compared to similar products:What is this product’s brand and positioning statement ? What is its branding strategy ? Why are you loyal to this brand? What type of emotional connection or ownership do you feel towards this brand? What (if anything) would cause you to switch to a different brand? Continue reading
The senators and representatives who make up the legislative branch each have different agendas, priorities, and policy initiatives that they wish to usher through the public policy process. It is clearly not easy for any one member of Congress to have laws enacted to suit all of his or her policy priorities. In fact, very few bills proposed in either the House or the Senate ever become law. This week’s Learning resources help explain just why a fraction of these proposed bills are actually enacted. Therefore, the prioritization of public policy is an extremely important part of the inner workings of the legislative branch.
The process by which those priorities are organized is often the result of compromise, conflict, and outside pressure both from the president and rulings from the federal courts. Continue reading
In this Paper, you will be building two stories by considering and analyzing both stories. You will be developing a comparison/contrast paper that focuses on bringing in appropriate material. Your thesis statement should include the stories and the theme. The theme of both stories will be: Courage.
After reviewing the above materials, develop a thesis and outline for this Paper. You will include two short stories: The Open Boat & The Signal Continue reading