Introduction
Organizations are always looking to overcome the challenges of evolving, dynamic, and unpredictable markets if they are to maintain a competitive advantage over other companies in the same industry. One of the ways they do this is by incorporating insights from strategic analysis models. According to Papulova & Gazova (2016, p.572), a strategic analysis tool consolidates company information about how to evaluate and develop their current environment. It also identifies threats and opportunities to businesses that managers should consider during decision making (Papulova & Gazova, 2016). With that said, the following article will be a review of Flight Centre Limited (FLT), which is one of the companies in the travel industry. FLT’s growth has been attributed to a strong reliance on its entrepreneurial culture and outstanding business model (Johnson et al., 2017). The research has three parts: the identification of the strategic issues facing the organization, its unique resources and capabilities, and an analysis of whether the competitive strategy addresses critical issues. Any justifiable improvements to the strategy will also be included in the analysis. Continue reading
Recent Comments