You have just been hired to organize and manage the 2018 Gubernatorial Campaign for Jane “Bitzi” Johnson Miller. She is the granddaughter of former governor Joe “Big Daddy” Johnson, Governor in a fictional Texas from 1954-1958, and a conservative Republican. She was born and raised in west Texas on a ranch. Divorced, with two grown children, she started her own software company in Dallas in 1993- she sold it to Dell in 2014 for $2.5 million. Based on what you know about the history, geography, economy and political culture of Texas, advise “Bitzi” Johnson Miller on how she should run her campaign. Based on the lectures, course readings and an analysis of the distribution of presidential and gubernatorial votes in 2014 (http://www.texastribune.org/2014/11/05/interactive-compare-governors-race-2010-2014/) develop a campaign plan to help “Bitzi” win the 2018 gubernatorial election in Texas. The paper should make it clear that you understand what kind of candidate can win in Texas, where they are likely to get votes; what types of people are likely to vote for your candidate, what issues are important and how those issues will appeal to voters and why a candidate is likely to win or lose in The Lone Star State!
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