Day: September 10, 2019

How Cost, Control & Coverage Affect the Decision to Use Various Channels


Cost (to the customer and the company), control (of the distribution process), and coverage (of the target segment) are three of the most important factors to consider when creating a distribution strategy. Discuss how cost, control, and coverage affect the decision to use:

Push or pull
Intensive or exclusive
Direct, indirect, or hybrid channels

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