Day: September 10, 2019

How Cost, Control & Coverage Affect the Decision to Use Various Channels

Credit: investopedia.com

Cost (to the customer and the company), control (of the distribution process), and coverage (of the target segment) are three of the most important factors to consider when creating a distribution strategy. Discuss how cost, control, and coverage affect the decision to use:

Push or pull
Intensive or exclusive
Direct, indirect, or hybrid channels

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