Credit: launchpadapps.com

Redesign a brand and website for a business . 1. Summary—in which you summarize the “problem” or need in the market and your idea, explaining how it addresses the problem… a. This part is written in paragraph form and should be about half a page b. You also need to identify and address your audience explicitly in this section c. In general, you are not writing this document for me. You’re writing it for the organization/ individual who is going to partner with you on this project d. Keep in mind, this is a persuasive document, so you must persuade your audience that it’s in their interests to partner with you on your idea 2. “Problem” or Need in the Market—in this section you outline in detail the problem or need or issue your idea address. You might also want to include some research at this point. a. This section is mostly written in paragraph form b. But any research/ statistics or lists of points can be bulleted c. This part is about half a page too 3. Proposal—in this section you explain in as much detail as possible your idea to address the problem detailed above and how you would execute your idea a. This section will contain both paragraphs and bullets b. It should be about a page to a page and a half long c. Be as specific as

possible, with as much detail and research as possible –As you come up with ideas, look out for three things: A clear problem A clear audience A clear way in which your idea serves the audience’s interest