Diagnostic: analysis and evaluation of the family business as 3-circles: business, ownership and family,
Pick any family business company and:
(1) provide a short history of their family business, with key turning points, business map, genogram, key family values and criteria for decision-making, and past and current impact (including CSR, community engagement and philanthropy)
(2) Assess the current health of the family business; in particular, discuss issues in the
a. Business circle: document and assess the performance of the family business(es) through a 7S and SWOT analysis, replacing it into its national, industry and generational context
b. Ownership circle: analyze current ownership structure and governance
c. Family circle: draw a genogram and discuss family dynamics and governance
(3) Assess existing resources, including the financial, human and social capital of the family; in particular, use the Lescent/Jaffe/Traeger-Muney assessment provided to evaluate social capital, in the form of the family’s contribution to its community through job creation and CSR, social entrepreneurship and impact investing and philanthropy
(4) Identify key obstacles to change, especially culture and past failures, using Kotter & Schlesinger
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