Cost (to the customer and the company), control (of the distribution process), and coverage (of the target segment) are three of the most important factors to consider when creating a distribution strategy. Discuss how cost, control, and coverage affect the decision to use:
Push or pull
Intensive or exclusive
Direct, indirect, or hybrid channels
Name the industry and customer type. Then, apply and interpret this question to the chosen company. If you work for government, it is suggested you pick a private sector company on which to engage well with this discussion’s points of application. Because this question is about products and how they are distribution. Two different companies in the same industry can have different distribution strategies and marketing communications approaches and yet be doing well.
Additionally, a global company can have different distribution and marketing communications strategies and tactics in one country from another so if needed list the country so it is clear
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