Paper instructions:

Discuss a company that effectively using social media and one that is ineffectively using social media.  For each company,provide a summary of how the company is using social media and how it might impact the company’s business or industry.  Discuss both positive and negative impacts of what the company is doing.  Give reasons to support your analysis.  Provide a link to the company’s website.You may use articles in a business or IT publication that talks about a company’s use of social media  or Web 2.0 to help you find appropriate companies.

Appropriate sources include publications such as Business Week, Wall Street Journal, Fortune, Plain Dealer, New York Times and other popular business outlets.  You can also use IT industry publications such as Computer World and If you use a source please provide a link to the article that you used.

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