Credit: smartinsights.com
Design a traditional PR campaign plan for a Colorado Parks and wildlife that wants to promote a cause. This campaign can be targeted at the city, state, or national level. Your plan should start with an executive summary and then outline the steps it will take to execute the program: 1) situation, 2) objectives, 3) audience, 4) strategies, 5) tactics, 6) calendar, 7) budget, and 8) evaluation.
The tactics or “how to do it” section will be heart of the plan. In addition to writing the plan, you should also write:
• a press release
• a series of social media posts for Facebook, Twitter, and Instagram
• a blog post
• either a Public Service Announcement or a brief speech that an expert might give as part of your campaign
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