Watch the Kobo 360 video, a recorded presentation by someone who started a company. Watch the video and pay close attention to the reason behind the business idea and how it evolved. There is no formal roadmap to becoming an entrepreneur and every journey is unique, but models and methods help us learn and prepare for entrepreneurship. Demonstrate you can analyze how an entrepreneur uses models and common methods in their own situation.
Consider and write on the following, pairing the speaker’s experiences with class concepts:
•What characteristics of the entrepreneurial mindset and entrepreneurial process did you see or not see in the speaker?
•How did the entrepreneur build their idea and learn about their customer ?
•What areas of the business model canvas does the entrepreneur allude to and how did they satisfy those areas?
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