Credit: discoversma.com
PetsCure Collar runs off of Bluetooth technology, and encompasses the capabilities to create a profile, calculate your pet’s steps, sleep cycles and heart rate. As a bonus, the package comes with 5 external un-trackable signal chips that you can implant near valuable items or furniture to detract pets from close proximity to the item. Lastly, the PetsCure mobile App accompanies the collar and is designed to monitor not only the location of your pet, but basic health components as well with access to WiFi or cellular data.
Our target market is Canada, so we only focus on the products sold in Canada.The major competitor is FitBark. Our strengths compared to FitBark are that we provide real time GPS tracking, and external un-trackable signal chips that you can implant near valuable items or furniture to detract pets from close proximity to the item.
Identify the major competitors.Presented market share data for each of the major competitors. FitBark estimated revenue is 1 million worldwide. I cannot identify the sales in Canada. Identified relevant products (i.e. will compete against yours) of each of the major competitors. Identified how major competitors promote, distribute and price these products. Identified how each of the major competitors are positioned. Include a discussion pertaining to how existing competitors might react to a new
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