Country Notebook-Cultural Analysis

PLEASE CAREFULLY READ THE STATEMENT BELOW:
A country notebook is used by companies large and small and contains relevant information a marketer should be aware of when evaluating a specific country market’s potential.

The introduction of new products, changes in advertising programs and other decisions about marketing begin with a country notebook.  The information gathered for a country notebook might eliminate a country from further consideration, identify aspects of the country’s environment that may need further study, help one evaluate the various components of the marketing mix for possible adaption, and give direction when developing a strategic marketing plan.
The country notebook is comprised of four parts; cultural analysis, economic analysis, market audit and competitive analysis, and preliminary marketing plan.
WHICH FOR THIS ANALYSIS PAPER I NEED THE 1st PART OF THE COUNTRY BOOK WHICH IS : The  cultural Analysis
For this assignment, you will complete Part 1 of your country notebook, the cultural analysis.  The information collected in the cultural analysis helps when making market planning decisions and is a significant information source for those interested in business customs and other important cultural features of a given country.

Please refer to pages 594-595 of THE textbook for a detailed example of a cultural analysis.

The first thing you need to do is choose a product and a foreign country to export chosen product to.
The Cultural analysis must contain the following information:
-A description of the company and the product you chose to export.
-Provide a brief country profile of the country you chose to trade with.
-Discuss the country’s relevant history.
-Geographical setting including location, climate, and topography.
-Social institutions including family, education, political and legal systems, social organizations, business customs and practices religion and aesthetics, living        conditions, and language.