Paper Instructions
Q1. Tata is looking to take its Nano car to overseas markets. The countries identified were Australia, the US, China, Russia and Mexico by your team, as offering the greatest potential for the Nano.
Choosing one of these markets, Tata management seeks your advice, in a report format, on how best to enter the selected market. The management expects you to:
Highlight the available entry modes and briefly discuss their pros and cons with regards to the selected market.
Recommend one mode to enter the selected market and justify your recommendation.
Advise Tata on the practical steps it needs to undertake to ensure the successful implementation of your recommended entry mode (e.g. how to find suitable distributors, partners or acquisition opportunities, or location to set up manufacturing plants)
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