Toy_making_industry_essayPaper instructions:

I am looking to have a presentation made to compare the competitive retail industry in the global preschool toy market.

I am looking to have detailed SWOT analysis created for the following companies; Little Tikes, Vtech, Leap Frog, Fischer Price, Melissa and Doug and Imaginext.

Additionally, I also would like this presentation to include a research overview of companies outside of the toy industry –  communication plans (PR, Digital marketing, Traditional marketing, etc). I am looking to figure out how they are targeting consumers and what messaging they are using ie: gender neutral messaging, TVCs, websites, tag lines etc. Companies to include are; Gerber, Ziploc, Band-aid, and Reynolds.

I would like this to be formatted in PowerPoint and to be as detailed as possible. Also, please make sure all research is current and not old new as the industry changes quickly. I work in the Global Toy business and this piece will help me with strategic future planning. Please let me know if questions arise.

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