Taking into consideration any particular website of your choice, discuss the differences between on-site and off-site SEO strategies that you think they should take. 
Note: To help students make comparisons they can consult the website in question and third-party tools like Similarweb that can provide some Web Analytics stats for more well known websites. Write up to 3 or 4 paragraphs about what you observed and learn and how you would use it on a website you would personally be involved with or promote (now, or in the future, potentially). Screenshots and personal examples are highly encouraged.