Paper instructions:
Coursework The individual coursework assignment relates directly to the learning outcomes of this module and should consist of two parts – A and B: Part A: State-of-the-Art-Review (1000 words) In Part A, provide a state-of-the-art review of any one of the marketing channels and logistics field listed below specifically discussing the trends, opportunities and challenges in this field using up-to-date academic journal articles and other articles. A state-of-the-art review should consider mainly the most current research in the given area or concerning the given topic. It often summarizes current and emerging educational trends, research priorities and standardisations in a particular field of interest. The review must aim to provide a critical survey of the extensive literature produced in the past decade, a synthesis of current thinking in the field. It may offer new perspectives on an issue or point out an area in need of further research. i For the review, select only one of the marketing channels and logistics field below: Sustainable demand chain management Sustainable performance and its impact on costs Sustainable supply chain and logistics network design Risk management and uncertainties in sustainable supply chains and logistics Green / low-carbon design of marketing channels & logistics Technology issues in sustainable marketing channels & logistics To conduct the analysis and review, search and use journal articles/papers published in the last ten years in some of the following academic journals (e.g.): Supply Chain Management: An International Journal International Journal of Physical Distribution and Logistics Management Journal of Purchasing and Supply Management Journal of Business Logistics Journal of Supply Chain Management International Journal of Logistics Research and Applications International Journal of Production Research International Journal of Production Economics Part B: Company Analysis (2000 words) In Part B, you are expected to critically analyse the logistics processes of any one of the UK high street retailers. You are required to assess how the retailer competes and survives in the highly competitive business environment by using the concepts, tools and techniques studied in this module. Once you have selected the retailer you would like to examine, prepare a report of 2000 words making sure you include the following marketing channels and logistics concepts in your analysis: A precise background of the company and an overview of its activities. A critical analysis of the sustainable supply chain and logistics operations of the company. It is preferred to focus on the product of the company. An evaluation of the company’s sustainable supply chain/demand chain operations in terms of the cost and performance imperatives. An evaluation of the company’s sustainable operations in terms of the specific supply chain management & logistics area selected in Part A. An application of appropriate tools and techniques to analyse the complex sustainable operational issues in the company and (where appropriate) development of viable courses of action. Finally, present your state-of-the-art review in 1000 words in the marketing channels and logistics field by reading and analysing papers published in the above listed journals in the last ten years. Part A and B Overall Requirements: References: A “References” section is required to be included at the end of the coursework. This section will include the details of all the references used for both Part A and B in the coursework (minimum five journal articles and other articles of your choice) as per Brunel University Library’s referencing style. Appendix: Additionally, you may include an “Appendix” section after the “References” section. This section will not be considered for calculating the number of words. HARVARD REFERENCING
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