marketing of servicesPaper instructions:

Percentage of final grade given 40%

3000 words each of the four parts is equal in word lengthObjectives:

This assessment aims to test the students based on the following intended learning outcomes

  • Understand the salient features of services marketing
  • Explain and analyze the design of quality service marketing
  • Understand how loyalty can be achieved through services marketing
  • Evaluate the channels by which services are delivered including digital technology.

Project description:

Select a specific known service organization and research the following.

  • What factors affect the value of customers to the organization?
  • Critically analyze the efforts that the organization takes to reach these customers. What monitoring is in place to show success?
  • How has technology enabled the organization to expand its message?
  • Critically reflect upon possible new strategy / tactics that the organization could carry out in its marketing.

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